HISTORY OF THE MOONPIE

Around 1917, a traveling salesman for Chattanooga Bakery was visiting a company store that catered to the coal miners. He asked the workers what they might enjoy as a snack. They said they wanted something for their lunch pails that would be filling and taste good. When asked what size the snack should be, a miner held out his hands to frame the moon and said, “About that big!” With that idea in mind, the salesman headed back to the bakery, where he noticed some workers dipping big graham cookies into marshmallow. He thought this looked like a good tasting combination, so he added another cookie for a lid and covered it with chocolate. When he took a batch of samples for the workers to try, the response was so enormous, that the “Moon Pie” soon became a regular item for the Bakery.

If you seen an item in the store, but do not see it on the online shop, message or call us with the information in the "contact us" Dropdown. If we have it in stock, we could possibly ship it to you!

Welcome to the MoonPie General Store and the Original Book Warehouse. We’ve been selling great books at low prices for over 25 years! Our inventory is growing everyday, and also includes many new releases and best sellers sold at their regular price. Some stop here for the seven flavors of moonpies. Did you know you can mix a variety box here? Some stop to enjoy a soda like RC or Nehi, the old fashioned candy, and other tasty treats. Some stop to visit our various little shops where you will find Moonpie merchandise, toys and puzzles (featuring Melissa and Doug), tin sign reproductions, quilt kits and supplies, canvas art-wood plaques-wall signs, Christian gifts and more. Throw in some greeting cards and a selection of bluegrass and southern gospel CD’s, along with closeout buys whenever we can find them, and you are starting to get an idea of who we are! And if you give yourself enough time and feel like treasure hunting, there is no telling what you might find in our bargain basement!

We want to remind you of a time and place where life was a little slower and maybe a bit more enjoyable, and to suggest that much of our product selection will bring back those memories…memories you might want to pass on to your kids and grandkids. Some enjoy visiting a place where the customer is appreciated and served. Where they can sit on a church pew and drink their Nehi, play a game of checkers, work on a puzzle, swap stories, read a book, meet new friends, or just relax. That’s what our place is all about.

Family friendly Pigeon Forge and the Great Smoky Mountains has so much to offer. If you’re in the area, please stop by so that we can welcome you warmly and help make your time an enjoyable experience. Perhaps you’ll have your very first moonpie in our store!

MoonPie General Store - Pigeon Forge

3127 Parkway
Pigeon Forge, TN 37863
Phone: 865.428.5708

Need directions? Click here.

Phone:  865-428-5708

If you need immediate assistance, or need to see if something is in stock in-store, please call our Store Number at (865) 428-5708

If you need help placing an order, or have any questions or concerns regarding previous and future orders, please call our Marketing Director Haylea at (865) 234-2476. We will get back with you as soon as we can. Please leave your name, number, and the reason you're calling on voicemail to better assist you.

If you call the second number after 4:30pm on Friday, your call may be returned the following Monday (Excluding Holidays)